![]() ![]() it’s the principle discussed in this article!). ![]() ![]() Simply put, conceptual unity has to do with content elements, while visual unity relates to design elements (i.e. Return to Table of Contents Conceptual unity vs. You could say this infographic achieves both conceptual and visual unity… How? For starters, each element adheres to a key theme and message. Yet all of these elements come together harmoniously. It involves using harmonious colors, shapes and textures, balancing positive and negative space, and playing with repetition, proximity and alignment.Īll of these principles come together like puzzle pieces to form a beautiful picture.Īs you can see, there are many elements in this design - a header, images, colors, icons, motifs, text and a patterned background to boot. Unity is all about creating harmony in your designs. Here it goes! START CREATING FOR FREE Click to jump ahead: I’ll explain it in plain, practical English with lots of examples and tips to help you kick your communications up a notch. With a basic grasp of the unity design principle, you can take your documents from underwhelming to over the top impressive.Īnd rest assured, you don’t need to be a graphic designer to grasp this concept. Well, if you need to design your own business communications, understanding unity and the principles it encompasses can be a big help. Rather, it unites all the other design principles within a composition to create a cohesive whole.īut backing up for a second here, why should you care? It doesn’t come with strict rules or defined guidelines. ![]()
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